Terms of Service

1. The agreement

These Terms of Service ("Terms") form a binding agreement between you ("you" or "Customer") and WebGrade, a product of Greater Sum Ventures ("WebGrade," "we," "us"). By creating an account, installing our tracking snippet, or using any part of the service, you agree to these Terms and to our Privacy Policy. If you are agreeing on behalf of a company, you represent that you have authority to bind that company.

2. What the service does

WebGrade is a website intelligence platform with three modules:

• WebAudit™ — a one-time 45-day forensic audit of a website
• WebWatch™ — an always-on monthly monitoring subscription
• WebOpp™ — market and keyword intelligence comparing your site to competitors

The service includes a JavaScript tracking snippet, a customer dashboard, scheduled reports, alerts, and AI-generated explanations and recommendations. Specific features available to you depend on the plan you select at checkout.

3. Accounts and eligibility

You must be at least 18 years old and able to enter a binding contract in your jurisdiction. You are responsible for keeping your login credentials secure and for all activity that occurs under your account. Notify us promptly at support@webgrade.io if you suspect unauthorized access.

Accounts can have multiple users with different roles (Owner, Admin, Viewer). The Owner is responsible for what their team does inside the account.

4. Your responsibilities

You agree that:

• You will only install the WebGrade snippet on websites you own or have explicit written permission to track.
• You are responsible for displaying a compliant cookie/consent banner on your site and configuring your consent management platform (OneTrust, Cookiebot, Google Consent Mode v2, or similar) so that visitor consent is correctly signaled to our snippet.
• You will not configure WebGrade to capture personally identifiable information (names, emails, phone numbers, payment data, government IDs, health information, etc.) inside events, conversion metadata, or form selectors.
• You will publish a privacy policy on your own site that discloses the use of behavioral analytics and references the categories of data described in our Privacy Policy.
• You will keep your billing information current and pay any fees when due.

5. Acceptable use

You will not, and will not allow anyone else to:

• Reverse-engineer, decompile, or attempt to extract the source code of the service (other than the public tracking snippet, which is intentionally readable)
• Resell, sublicense, or white-label the service without a separate written agreement with us
• Use the service to track minors under 16, or to track visitors in jurisdictions where doing so is unlawful
• Send abusive volumes of traffic to our ingestion API or attempt to circumvent rate limits, bot filtering, or our anti-abuse controls
• Use the service to build a competing product, or scrape our dashboards, reports, or AI outputs for that purpose
• Probe, scan, or test the vulnerability of the service except under a written authorization from us (see security@webgrade.io)
• Upload malware or use the service to facilitate illegal activity

6. Your data and our use of it

Customer Data means the behavioral events, configuration, integrations, and content you or your visitors submit to the service. As between you and WebGrade, Customer Data belongs to you.

You grant us a worldwide, non-exclusive, royalty-free license to process Customer Data solely to:

• Operate, secure, and improve the service for you
• Generate the dashboards, reports, alerts, and AI-generated outputs that the service exists to produce
• Comply with legal obligations

We may use de-identified, aggregated metrics derived from Customer Data (for example, industry benchmarks across many sites) to improve our models and benchmarking. Aggregates never identify you, your visitors, or any individual site.

How we collect, store, retain, and delete data is described in detail in our Privacy Policy, which is incorporated into these Terms.

7. AI-generated insights

Parts of the service generate explanations, recommendations, and reports using large language models (currently Anthropic Claude). These outputs:

• Are generated programmatically and may contain errors, omissions, or fabricated detail
• Are guidance, not professional advice. They are not legal, financial, medical, accounting, or engineering advice
• Should be reviewed before you act on them, especially when the action involves money, customers, or legal exposure

We do not send raw visitor IPs or fingerprints to AI providers. We send the aggregated data and business context needed to produce the requested output.

8. Subscriptions, billing, and cancellation

Plans. Plans, prices, and billing intervals are shown at checkout and on your account's billing page. Some plans (e.g. WebAudit) are one-time fees; others (e.g. WebWatch) recur monthly or annually until canceled.

Renewals. Recurring subscriptions automatically renew at the end of each billing period at the then-current rate unless you cancel before renewal.

Cancellation. You can cancel a recurring plan at any time from your account's billing page or by emailing billing@webgrade.io. Cancellation takes effect at the end of the current billing period; you keep access until then.

Refunds. Fees are non-refundable except where required by law or where we explicitly offer a refund (for example, an unhappiness guarantee on a specific plan, which will be stated at checkout).

Taxes. Prices exclude taxes. You are responsible for any sales, VAT, GST, or similar taxes that apply.

Late payment. If a payment fails, we may suspend the service after reasonable notice. Repeated failure may result in account termination.

9. Intellectual property

The service, including its software, models, prompts, dashboards, and brand, is owned by WebGrade and our licensors and is protected by intellectual property laws. We grant you a limited, non-transferable, revocable license to use the service for your internal business purposes during your subscription.

Feedback you give us about the service may be used by us without restriction, but we are not obligated to act on it.

10. Confidentiality

Each party will protect the other's confidential information using at least the same care it uses for its own confidential information of similar importance, and not less than reasonable care. Confidential information does not include information that is public, was already known, was independently developed, or is required to be disclosed by law.

11. Disclaimers

Please read this section carefully.

The service is provided "as is" and "as available." To the maximum extent permitted by law, WebGrade disclaims all warranties, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, non-infringement, accuracy of insights, and uninterrupted operation. We do not warrant that the service will identify every issue on your site, that recommendations will produce specific business results, or that third-party integrations will remain available.

12. Limitation of liability

To the maximum extent permitted by law, WebGrade and its affiliates will not be liable for any indirect, incidental, consequential, special, or punitive damages, or for lost profits, revenue, or data, arising from or related to the service.

Our total aggregate liability for any claims arising from the service is capped at the greater of (a) $100 or (b) the amount you paid us in the twelve months preceding the claim.

Some jurisdictions don't allow these limits; in those places, the limits apply to the maximum extent allowed.

13. Indemnification

You will defend and indemnify WebGrade against third-party claims arising from (a) your use of the service in violation of these Terms, (b) your failure to obtain valid visitor consent on a site you instrument with our snippet, or (c) Customer Data that violates law or third-party rights.

14. Termination

By you. You may stop using the service and cancel your subscription at any time as described in section 8.

By us. We may suspend or terminate your access if you materially breach these Terms (including non-payment or violations of section 5), if required by law, or if continued service would expose us or other customers to risk. We will give reasonable notice when feasible.

Effect of termination. Your right to use the service ends immediately. Customer Data will be deleted as described in our Privacy Policy. Sections that by their nature should survive (data ownership, IP, disclaimers, liability, indemnity, governing law) survive termination.

15. Changes to the service or these Terms

We may update the service over time, including by adding, removing, or modifying features. We may update these Terms by changing the date at the top of this page and posting the revised version. For material changes, we will notify customers by email at least 30 days before the change takes effect. Continuing to use the service after that date means you accept the updated Terms.

16. Governing law and disputes

These Terms are governed by the laws of the State of Texas, United States, without regard to conflict-of-laws rules. The exclusive venue for disputes is the state and federal courts located in Travis County, Texas, and each party consents to personal jurisdiction there. Nothing in this section prevents either party from seeking injunctive relief in any competent court to protect intellectual property or confidential information.

17. Miscellaneous

• Entire agreement. These Terms plus the Privacy Policy and any order form or plan-specific terms referenced at checkout are the complete agreement between us regarding the service.
• Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of assets.
• Severability. If a provision is unenforceable, the rest stays in effect.
• No waiver. Failure to enforce a right isn't a waiver.
• Force majeure. Neither party is liable for delays caused by events beyond reasonable control.

18. Contact us

Questions about these Terms or your account:

• General: support@webgrade.io
• Billing: billing@webgrade.io
• Legal: legal@webgrade.io
• Security: security@webgrade.io